Works Services About Contact
Based in Tbilisi, Georgia Product & Web Designer 2020–26

Nick Besiedin.

Product designer with 5+ years shipping interfaces for startups and SaaS. From user research to design systems — focused on UX that converts and AI workflows that scale.

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15+ Projects
Launched
40+ Brand
Identities
5+ Years
In Design

People decide if they trust your product before they read a word. Visual credibility forms almost instantly — shaped by spacing, typography, image quality, and structure. I make sure every pixel earns its place.

About me

The
Attentive
Creative.

Selected
Works

Maritime Vessel Tracking Map Smart Home UI Concept Conversion-Focused Hero Redesign Emergency App Health Tracker Educational Platform SaaS Landing Page Surveillance Systems Sneaker Shops
View all on Dribbble

Numbers
speak
louder.

Five years of shipping products — from early-stage MVPs to full-scale design systems. Every project sharpened the craft.

15+
Products shipped
5+
Years in design
40+
Brand identities
4
Languages spoken

Some Statistics

100+ successful freelance projects completed
More than 50 satisfied clients worldwide

Websites & Apps designed Lifetime
27

Skilled in using site-builders to create and configure websites, including SEO setup and semantic optimization.

Readymag Webflow Framer
Brands designed Since 2022
30+
Commercial Videos edited Lifetime
100TB+
3D Models created Years 2022–23
110+

Experienced in modeling and PBR (Physically Based Rendering) techniques for creating realistic 3D product visualizations.

3DsMax Substance Painter ZBrush RizomUV Vray Corona
Freelance Clients distribution Represented for last two years
Finance Security Construction
Entertainment Fashion
What I do

Services

(01)

Product Design

Full-cycle product design — wireframes, interactive prototypes, screens, and flows that ship to production with pixel-perfect precision.

(02)

Design Systems

Token-based systems built from scratch. Figma libraries, component APIs, and documentation that cut idea-to-production from weeks to days.

(03)

UX Research

Session replay analysis, user interviews, journey mapping, and JTBD frameworks. Insight docs that shape your product roadmap.

(04)

AI Design Ops

AI agent automations for research synthesis, churn monitoring, and reporting. Claude-powered pipelines that scale design operations.

(05)

Brand Identity

Complete brand systems — naming, tone of voice, visual guidelines, logo design. 40+ brands delivered across diverse industries.

(06)

Web & CRO

Marketing sites and landing pages in Readymag. Conversion-focused design that drives measurable results.

Experience

Background.

Tbilisi, Georgia
Available worldwide
(01)
VideoPoint Product & Web Designer
2025 — Present +
  • Own end-to-end product design for an AI-powered video platform — screens, flows, design system, marketing site.
  • Built the design token system from scratch; dev team adoption cut idea-to-production from weeks to days.
  • Established a UX analysis practice: Sentry session replays, user interviews, insight docs that shape the roadmap.
  • Set up AI agent automations (Claude, custom pipelines) for research synthesis, churn monitoring, reporting.
(02)
Advision Digital Product Designer
2024 — 2025 +
  • Sole product designer — took the AdTech CMS platform from early concepts to dev-ready screens.
  • Designed complex dashboards, data tables, and analytics views for advertising operations.
(03)
Centum-D UI/UX Designer
2023 — 2024 +
  • Designed web interfaces for enterprise clients — dashboards, internal tools, and SaaS platforms.
  • Coordinated with dev teams on design system adoption and component handoff.
(04)
Freelance Product Design & Art Direction
2020 — 2025 +
  • Designed web interfaces and MVPs for 15+ startups — dashboards, onboarding flows, KYC screens, SaaS platforms.
  • Acted as art director on multiple projects: creative direction, coordinated designers, brand consistency.
  • Built and shipped marketing sites using Webflow, Framer, and Readymag.
  • Delivered 40+ brand identity projects across diverse industries and stages.
(05)
Nfinite 3D Product Visualization
2020 — 2022 +
  • Photo-realistic 3D product models for e-commerce clients.
  • Followed PBR technical pipelines and asset standards for large-scale online retail catalogues.
(06)
Alober s.r.o. Video Editor / Post-production
2017 — 2020 +
  • VR video content editing and post-production workflow optimization.
  • Built and optimized the post-production pipeline for high-volume VR video output.
Toolstack

Tools I use.

FigmaDesign
WebflowNo-code
FramerNo-code
ReadymagNo-code
PhotoshopRaster
IllustratorVector
ClaudeAI Agent
Claude CodeAI Dev
CursorAI IDE
SentryMonitoring
ClarityHeatmaps
GA4Analytics
ClickUpPM
After EffectsMotion
PremiereVideo
CavalryMotion
Spline3D Web
3ds Max3D
V-RayRender
CoronaRender
Get in touch

Let's build
something
great.

Have a project in mind? I'll personally review your brief and get back to you within 24 hours.

nick.besiedin@gmail.com
Location
Tbilisi, Georgia
Available worldwide
Services
Product Design
Design Systems
UX Research & AI Ops